Search Engine Marketing – It pays to pay attention to your website with Flic Social Media Decentralized Social Platform
I’ve seen hundreds no thousands of ultra sleek Search Engine Marketing Campaigns. Click on the link and I end up on a site that I wouldn’t buy a pin from let alone the shoes or electronic items they were selling. As far as the customers are concerned, too many Search Engine Marketing campaigns simply fail to deliver to high expectations – expectations that were created due to the sleekness of the Search Engine Marketing campaign. So what went wrong?
Planning a Search Engine Marketing Campaign – Is your Website
Really Ready?
Before you plan your Search Engine Marketing Campaign, obtain a
few reviews on your website. Not just from friends – seek a wider opinion. More
about Flic Social Media
Typically website owners begin by selecting a web design team and
instead of putting forth views in broad terms and then listening to the
professionals; the owner wants the website to be based on his ideas. The way
the website owner sees it, the web design team is responsible for crystallizing
his ideas into what he thinks would be a perfect website. I simply don’t get
it. When building a building, would you use the services of an architect or
would you design it yourself? The exact same rules apply when building your
website. There are no two ways about it; web designing is not putting together
a bunch of pages for people to shop on – it is a science and an art.
If people were asked that given a chance, would they prefer
shopping at a local superstore or at a mall in Dubai which do you think they
will select? Shopping experience plays a very big part in online shopping too.
Don’t discount it. So before you plan Internet marketing and consulting
services, think customer satisfaction – otherwise it would be like spending big
bucks advertising a garage sale.
An ugly website can reduce your high profile Search Engine
Marketing Campaign to Zip!
Seen some Search Engine Marketing campaign lately? Do take a
second look. Hover the cursor over the ad and you will notice you not only see
a thumbnail image of the website you also see what’s in the website i.e. the
content. Search Engines have added value to the Social media advertising
campaigns by incorporating a preview window. The preview window is intended to
provide some information to the prospective customer so he or she gets a ‘heads
up’ before they click on the link. More about Decentralized Social Platform
This technological addition to the Search Engine Marketing
Campaign, works both ways – it helps prevent people from wasting their time
visiting websites that don’t fulfill their (customer’s) need and, it helps
campaigners get better value for money because only genuinely interested
customers will click on the link after seeing the preview. This is all the more
reason to ensure your website looks attractive, is informative, is easy to
navigate and in general, follows the rules of good website design for the
product or service you are marketing.
View your Ecommerce online marketing Campaign in all formats.
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